Alitalia, in line with what is currently happening with the major European carriers, segment focuses on low-cost and acquires Wind Jet, airline based in Catania, founded in 2003 by the patron of Catania football Antonino Pulvirenti.

Currently Wind Jet is the first low cost airline in Italy, the sixth for domestic market share (6,2% in 2011) and has bases in Catania, Palermo and Rimini.

Alitalia so, after acquiring Air One, buy an airline which “aims to acquire the know-how in flights low cost, completing and enriching its portfolio of products and expertise”.

Is not successful integration with Blue Panorama (2 million passengers in 2011), other airline operating scheduled and charter flights intercontinental mark Blu-Express.

For the operation with British Airways Wind Jet is in line with what has been done recently by other groups of European air transport, "Aimed at strengthening the activities in the segment of low cost”.

Currently the goal of every company is to counter the air dominance of Ryanair traveling at incredible rates of growth both in Italy and Europe.

For Thornton the agreement “recognizes the quality of work and recognizes the skills and achievements in recent years in building the first low cost Italian”.

There remain concerns about the future acquisition. A few months ago Senator and Chairman of the Liberal PD Enzo Bianco said that "the attention of Alitalia to South, and in flights to Catania and Sicily in particular, has gradually diminished.