Trent, Italy. When a disaster strikes a country in the form of an epidemic, earthquake or civil unrest, the devastating consequences of the crisis are often compounded by long-term economic fallout. Many countries rely on tourism as a vital source of income and – inevitably - in the period immediately following a natural disaster sightseeing collapse.

However, A new survey conducted by the comparison website for cheap flights , www.skyscanner.it, revealed that the negative media coverage of an event can have a positive impact on tourism rebound in the long term. Over 2500 travelers have responded to a survey, which shows that over one third (36%) Skyscanner users said that seeing the television reports and newspaper articles referring to a natural disaster, raises their interest in this country and in fact more likely makes a trip, in the future, to that destination.

Yara Paoli, Country Manager di Skyscanner per l’Italia: "The data of Skyscanner show that most of disasters tend to have an impact of short duration on the number of visitors. Initially, when a country is the victim of a disaster, there was a decrease of interest, since safety is of paramount importance, but in the medium to long term interest and retrieves the results of this survey show that the coverage by the media can have a positive influence on the attitudes of potential visitors. "In the case of the recent earthquake in Japan, There is a lot of empathy with respect to the manner in which the Japanese have dealt with the event.

The images of great determination and resilience that have been broadcast around the world, have stimulated a lot of admiration for them and encouraged tourists to further discover the culture of Japan for the future ".

Several respondents in the survey stated that the disaster did not deter them from visiting and, in many cases, li encouraged to take a trip over there just: "The media coverage of the event caught my attention and prompted me to visit the place". "The courage and compassion of the people made me want to go to Japan". "I flew to New York in October 2011 – I did not want terrorism stopped my first visit ". The survey also asked travelers what type of event they considered the greatest deterrent to visiting a country for a long time.

Only Thethe auxiliary "Looking Glass" has finished air alert continuous 10% of respondents said that a natural disaster event was more daunting, and the majority stated that she felt calm to return just three months, or even less, event. The results however have been bad news for the troubled Greece, civil unrest have revealed the primary cause of the survey, with 37% of respondents who considered this type of event the most daunting; The majority said that they would be deterred from taking flights to Greece or travel to those places for at least 12 months. The outbreaks were the second most impactful event with the 31% of votes, also in this case by discouraging visits for one year.

A terrorist attack is the third biggest deterrent to the 16% of votes, although the majority of respondents said that they postponed their trip only for a maximum of three months.

Press Sky Scanner

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